TVBlog
by Adam Buckman, Featured Columnist
Philadelphians who caught Sunday night's "Simpsons" on Fox got the surprise of a lifetime. Read the whole story
by Wayne Friedman
Warner Bros. spent $30 million to $45 million for "Heights" in overall U.S. marketing, with a major portion for domestic TV and digital video. … Read the whole story
by Laurie Sullivan
Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into … Read the whole story
by Fern Siegel
Aimee Gerry and Eric Morse help brands maximize their advertising impact. Read the whole story
by Fern Siegel
The year-long effort targets fans across digital platforms and match-day experiences. Read the whole story
by Fern Siegel
Visa aligns with the human journey of athletes. Read the whole story
COMMENTARY
by Sam Fellows
Forecasting and scenario planning will become embedded as standard components of every serious MMM program. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the broader picture for the 2025-26 season, total league-wide revenue will grow 12% to $14.3 billion, largely driven by higher rates and fees … Read the whole story
COMMENTARY
by Matthew Cook
When every brand is pulling from the same cultural scrapbook, the work starts to blur together. Familiarity alone is not a strategy. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Pew survey shows that a majority lacks trust that journalists will act in the best interests of the public. Read the whole story