by Laurie Sullivan on Feb 18, 10:35 AM
Marketers have been calling out AI "slop" found in articles, blogs and social media posts. But there is an accompanying new acronym: AI;DR - short for "AI, didn't read."
by Laurie Sullivan on Feb 17, 3:09 PM
It's time for financial institutions to step up and become experts to help business marketers and those filing individual returns to prepare for filing deadlines and find what they need online.
by Laurie Sullivan on Feb 16, 10:06 AM
OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Peter Steinberger is joining to lead the next generation of personal AI agents as its ad-monetization lead explains the future of media buying.
by Laurie Sullivan on Feb 13, 3:12 PM
Airbnb's AI team is building a native AI experience for travel in which the tech doesn't just search for the user - it knows their likes and dislikes.
by Laurie Sullivan on Feb 12, 3:02 PM
A study analyzing 36 high-intent business search terms identified industries facing the highest barriers to organic search visibility on Google in 2026.
by Laurie Sullivan on Feb 11, 11:36 AM
The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will purchase media, and whether the platform will be self-serve or require an agency to support media buys.
by Laurie Sullivan on Feb 10, 11:26 AM
Search combined with the company's AI-powered search feature Reddit Answers now drives more search volume and queries per user, with more than 80 million people searching directly on the platform each week in the final quarter of 2025 - up from 60 million in the prior year.
by Laurie Sullivan on Feb 9, 12:21 PM
During Super Bowl LX, Nielsen launched a pilot wearable device that tracks co-viewing of major live TV events. A watermark or tone audible to the wearable device, not audible to the person wearing it, could bring up the question of technical accuracy.
by Laurie Sullivan on Feb 6, 2:25 PM
NBCU commentators will use AI Mode to explain complex details in real-time. During the Olympics Opening Ceremony, Google will debut a campaign showcasing Team USA athletes' physical feats and how fans can use AI Mode in Search to explore these moments in depth.
by Laurie Sullivan on Feb 5, 2:20 PM
Could brands make TV advertising more measurable through natural-language queries - and the data faster to access through a dashboard? Developers at EDO believe they found a solution. There's a clean line between AI-driven ad targeting and touchdowns.