by Barbie Romero on Feb 17, 2:00 PM
Luis Spencer Freitas shares how the luxury maisons balance centuries of heritage with modern digital innovation. Tune in to find out why emotional storytelling, not just retention metrics, is key to building lasting consumer connections.
by Melanie Mogey on Feb 17, 2:00 PM
Exverus by Brainlabs's Media Supervisor writes, "I'm watching hesitantly for signs of accelerated enshittification. We have contributed to this process and must decide now to examine our own practices and stop subsidizing the internet's demise."
by Barbie Romero on Feb 17, 2:00 PM
Charlotte Cordova shares her take on the GEO or SEO debate, whether she prefers brand or performance, and reaching audiences efficiently.
by Barbie Romero on Feb 17, 2:00 PM
Ask Devin Nagy anything! The Head of Digital, Tequila from Diageo will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.
by Barbie Romero on Feb 10, 2:00 PM
Marella Mata shared the secret to high-end retention: making customers feel recognized, not targeted. Tune in to hear about advice on improving customer lifetime value and building a community through authenticity.
by John Gumas on Feb 10, 2:00 PM
Commit Agency's President writes, "Marketing resources are limited and expensive. With these obstacles, you may be asking yourself what you need to do to cut through the noise."
by Barbie Romero on Feb 10, 2:00 PM
Kelly O'Rourke shares her take on the AI or Human Instinct debate, engaging the local community, and driving credibility through influencers.
by Barbie Romero on Feb 3, 2:00 PM
David Daniels shared insights on creating a frictionless guest journey, anchoring digital investments to customer outcomes, empowering operators, and scaling personalization.
by Barbie Romero on Feb 3, 2:00 PM
Blake Johnson shares his take on listening to customers to drive creative, creating unforgettable experiences, and why Skee-Ball is still a classic at Chuck E. Cheese.
by Micheal P. Gumbert on Feb 3, 2:00 PM
Medtronic's Senior Paid Media Specialist writes, "As marketers, we spend a lot of time chasing technology, learning about platforms, or optimizing campaigns. Maybe we need to get back to basics, telling stories that engage audiences."