by Barbie Romero on Jan 27, 2:00 PM
Reid Myers, Head of Marketing, Baccarat North America shared insights on Baccarat's collaboration with Usher, the brand's strategic New York expansion, and how authentic storytelling drives meaningful impact for luxury audiences.
by Barbie Romero on Jan 27, 2:00 PM
Sherry Chen Devereux shares her take on always-on campaigns, the human touch vs. AI debate, and reaching audiences.
by Barbie Romero on Jan 27, 2:00 PM
This airline was the first to fly to all fifty U.S. states, inspiring its 1984 tagline, "First to Fifty." It was also the first to train pilots using electronic flight simulators.
by Dennis Cook on Jan 20, 2:00 PM
Dennis Cook, CMO, writes "2026 is poised to be a record-setting year for live sports. The right sports partnership strategy determines whether that investment drives impact or fades into the background."
by Barbie Romero on Jan 20, 2:00 PM
At our last TV & Video Summit, we spoke with Tyler Goldberg, Director of Political Strategy at Assembly Global, about how political advertising will impact the B2C industry and what brands should do now to prepare.
by Barbie Romero on Jan 20, 2:00 PM
Founded in 1899, this brand was started in Herzebrock, Germany with just eleven employees and has the brand promise of Forever Better.
by Barbie Romero on Jan 13, 2:00 PM
Cathy Grayson-Roper shared why Miele is centering its U.S. campaign around the kitchen, how to champion upper-funnel awareness in a performance-driven world, and how to translate a global brand into local markets.
by Nikki Lam on Jan 13, 2:00 PM
Nikki Lam, VP of SEO from NP Digital, writes "Is your company still following last year's search engine optimization (SEO) strategy? Then, your content may already be behind."
by Barbie Romero on Jan 13, 2:00 PM
At our Performance Marketing Summit in Deer Valley, leaders from Volkswagen, Wrangler, Warner Bros. Discovery, Zenni, and Humana shared insights on precise targeting, celebrity partnerships, embracing limited data, and revisiting past tests to drive growth.
by Barbie Romero on Jan 6, 2:00 PM
At our TV & Video Insider Summit in Deer Valley, leaders from PepsiCo, Church's Chicken, Electronic Arts, Kenvue, Assembly discussed data alignment, streaming, cultural moments, differentiation in AI, and navigating consumer spending amid the upcoming midterm elections.