"For our loyal Toyota owners out there, they've been waiting for this for a while, and now we can come with three out of the gate," Toyota's Owen Peacock tells "Marketing Daily." ...

The company also said it would achieve double the synergies it initially anticipated stemming from the merger with Interpublic and cut about $1 billion in labor costs. ...

The microsite, launched with Blizzard Entertainment, allows users to browse a collection of virtual homes created by "World of Warcraft" players ahead of the game's upcoming expansion, "Midnight." ...

Daily mishaps befell a man and a woman in two spots where they learn they have high blood pressure, ...

The ad, with actors Kurt Russell and Lewis Pullman, was also a top performer in the Super Bowl two weeks ago. ...

The largest Asian food-based chain in the U.S. pays tribute to the Year of the Horse with traditional cultural celebrations as well as digital and offline content and events. ...

Meta has expanded its partnership with chip manufacturer Nvidia, with plans to power its data centers with new stand-alone CPUs and next-generation GPUs, as well as privacy-centric data processing on WhatsApp. ...

The video features a family of animated possums "inspired" by a real "tubie" family. ...

Expedia ads have been spotted as one of the first sets of sponsored ads on ChatGPT in the U.S. ...

The agency will amplify the brand's leadership position as top turkey seller during the holiday season and promote other products in the company's portfolio including ground turkey, turkey bacon, and sausages. ...

The acquisition expands Hines' capabilities as an entertainment marketing agency. ...

The cross-media campaign runs across three continents. ...

The agency will produce a new brand platform that modernizes a classic brand. ...

Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030. ...

The smartest media strategies will balance automation and humanity, scale and specificity, speed and meaning. ...

The breakfast cereal taps artist J.I.D. to give teens a morning pep talk. ...

While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand. ...

Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it easier. ...

"The state's power to mandate commercial disclosures is especially important in the digital age, where large corporations collect and process individuals' data in opaque ways with dramatic impacts on consumers' lives," the Electronic Privacy Information Cent ...

As consumers continue to warm to used threads, the Etsy-owned reseller offers a new take on old clothes. ...

"The friendship between Wendy's and Girl Scouts of the USA is even sweeter this year with two ways to experience a Thin Mints Frosty," said Lindsay Radkoski, U.S. CMO for The Wendy's Company. ...

Burger King is encouraging consumer insights by directing comments directly to Tom Curtis, president, Burger King US & Canada. ...

Quinones's appointment is part of a broader string of senior leadership investments at LERMA/, including the additions of Paco Conde (Chief Creative Officer) and Josh Archer (Chief Data Officer), underscoring the agency's continued expansion. ...

For North America, now accounting for 34% of revenue, the firm posted a 4.6% gain in the quarter, driven by both media and creative operations. Full year growth for the region was 4.6% "supported by a ...

Snapchat will begin alpha testing a new feature in the U.S. next week that allows select creators to offer paid subscriptions for access to exclusive content, highlighting the company's ongoing investment in subscription models. ...

The move to HTTP Live Streaming brings a YouTube-style monetization service to Apple's podcasting ecosystem. For advertisers, it will shift video podcasts from static files to dynamic media assets. ...

Ed Hallam takes reins as executive creative director. ...

By combining media, creative expertise, the pair aim to increase brand performance. ...