The company also said it would achieve double the synergies it initially anticipated stemming from the merger with Interpublic and cut about $1 billion … Read the whole story

The ad, with actors Kurt Russell and Lewis Pullman, was also a top performer in the Super Bowl two weeks ago. Read the whole story

The agency will amplify the brand's leadership position as top turkey seller during the holiday season and promote other products in the company's portfolio … Read the whole story

The agency will produce a new brand platform that modernizes a classic brand. Read the whole story

The cross-media campaign runs across three continents. Read the whole story

The acquisition expands Hines' capabilities as an entertainment marketing agency. Read the whole story

Ahead of the ANA's annual media conference, I spoke with the event's host - and Bayer Consumer Health's - Maria Givens about some of … Read the whole story

The breakfast cereal taps artist J.I.D. to give teens a morning pep talk. Read the whole story

Quinones's appointment is part of a broader string of senior leadership investments at LERMA/, including the additions of Paco Conde (Chief Creative Officer) and … Read the whole story

For North America, now accounting for 34% of revenue, the firm posted a 4.6% gain in the quarter, driven by both media and creative … Read the whole story

"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to … Read the whole story

By combining media, creative expertise, the pair aim to increase brand performance. Read the whole story

Ed Hallam takes reins as executive creative director. Read the whole story

As part of the recognition, the 2026 Festival (June 22-26) will feature French creative showcases, celebratory events, dedicated stage talks and French-led activations. Read the whole story