• by Fern Siegel , Yesterday

Rebate Media Buyers, a media planning-buying agency, and Defiant LA, a creative strategy agency, have partnered to optimize client services.

By integrating media and creative with data analysis, the pair hope to increase client performance and ROI. 

Founded in 2021, Defiant focuses on sports, news, entertainment brands and customized viewer experiences. Clients include HomeWise Appliance, NBCU, Roku Sports, Lobos 1707 Tequilla and ABC News. Rebate Media is working with The Loan Exchange, Clean Slate, CashCall, among others.

Torino Carr, CEO at Rebate Media Buyers, told Agency Daily: “The partnership is important at this moment because everyone is caught up in the AI buzz without knowing what it means. In this rapidly changing environment, it is important to have experts to help navigate what AI can and cannot do to help you grow your business.”

While the move is seen as expanding services and accountability, both agencies will operate under their respective brands.

Michael Vamosy, Chief Creative Officer at Defiant LA, added: “Our goal with this true collaboration of media and creative is to build an engine where the idea, the audience and the placements are designed together, for efficient and effective campaigns with stronger results and less waste.”