Merkle’s recent report "Contradictory by Design" opens with a gentle scolding for anyone still trying to pick
a single winning side in media and experience strategy. The future, it argues, belongs to brands that can hold two opposing truths at once.
AI will change everything and nothing. Websites are
dying …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.