• by Fern Siegel , February 16, 2026

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Ad tech company MarketCast has appointed both Aimee Gerry and Eric Morse as vice president, commercial.

They will focus on media partnerships and brand-side advertiser growth, while servicing demand for the company's new AI solution, Total Effect. The tool measures and optimizes cross-channel creative and consumer response in real time.

Previously, Gerry served as SVP, global strategic partnerships at Nielsen. With experience in sell-side and analytics, her brand work includes Meta, YouTube, Google and Microsoft.

Morse will head brand-side commercial growth, focused on retail, retail media networks and other large advertisers. Before joining MarketCast, he led enterprise sales for Dynata’s Advertising Solutions group.

Paul Shortley, CRO at MarketCast, said the new hires are “perfectly positioned to ensure we’re delivering the exact solutions which will help drive their businesses forward.”