TVBlog
by Adam Buckman, Featured Columnist
The billionaire team of Oracle founder Larry Ellison and his son David Ellison throw billion-dollar amounts around like it's walking-around money. Read the whole story
by Wayne Friedman
In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attention" score vs. 17.6% for YouTube, according … Read the whole story
by Laurie Sullivan
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in … Read the whole story
by Joe Mandese
Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters. Read the whole story
by Robert Williams
As much as 40% of open-web CTV spend may be wasted because of faulty data inputs, according to Truthset. Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau opened a framework for public comment that is designed to simplify direct digital ad contracts, reduce legal friction, and provide … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sports betting was up 27% vs. a year ago for the big game to $1.76 billion from $1.39 billion, according to the American Gaming … Read the whole story
COMMENTARY
by Joe Mandese
There's a reason why music is referred to as the "universal language," and Bad Bunny proved it by singing in Spanish. Because we're all … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But many use at least one legacy channel - local TV news, Medill reports. Read the whole story
COMMENTARY
by Danielle Montana
From Raisin Bran's cheeky wordplay with William Shatner to Emma Stone's massive freakout over loss of her domain name. Read the whole story