Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters. Read the whole story

"We aren't just bringing ads to AI experiences in Search; we are reinventing what an ad is," explains Google's Vidhya Srinivasan. Read the whole story

Texas Attorney General Ken Paxton claims in a new lawsuit that Snap violates a state consumer protection law by duping parents about Snapchat's content … Read the whole story

For millions, the tone of Bad Bunny's Super Bowl halftime show was off-key and not exactly "all" American. Read the whole story

There's a reason why music is referred to as the "universal language," and Bad Bunny proved it by singing in Spanish. Because we're all … Read the whole story

TikTok's U.S. "Local Feeds" is a location-based discovery experience for users 18 and up that invites users to "live like a local" by opting … Read the whole story

Meta's Threads app has introduced a feature called "Dear Algo," which invites users to personalize their main feed by typing in what types of … Read the whole story

A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in … Read the whole story

In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attention" score vs. 17.6% for YouTube, according … Read the whole story

"Attorney General Pamela Bondi and Homeland Security Secretary Kristi Noem want to control what the public can see, hear, or say about ICE operations," … Read the whole story

The billionaire team of Oracle founder Larry Ellison and his son David Ellison throw billion-dollar amounts around like it's walking-around money. Read the whole story

As much as 40% of open-web CTV spend may be wasted because of faulty data inputs, according to Truthset. Read the whole story

Sports betting was up 27% vs. a year ago for the big game to $1.76 billion from $1.39 billion, according to the American Gaming … Read the whole story

But many use at least one legacy channel - local TV news, Medill reports. Read the whole story

The Interactive Advertising Bureau opened a framework for public comment that is designed to simplify direct digital ad contracts, reduce legal friction, and provide … Read the whole story