The smartest media strategies will balance automation and humanity, scale and specificity, speed and meaning.

Consumers aren't looking for brands to fix everything, but to understand the mood without making it worse.

Nearly two thirds of Americans say having ads in AI search results would make them trust those results less.

Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann's Mayonnaise and Ritz crackers.

Rating information, crucial for brand safety, is often missing from FAST programming.

As much as 40% of open-web CTV spend may be wasted because of faulty data inputs, according to Truthset.

Everyone agrees AI is transforming TV advertising, but fewer than one-third of advertisers actually trust it to do advertising tasks for them.

Viewers responded to the beverage brand's commercial by doing what modern audiences do best: searching first and asking questions later.

Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem.

Roughly six in ten U.S. women say they are at least somewhat likely to watch this year's game, marking a notable jump from last season.