TVBlog
by Adam Buckman, Featured Columnist
WBD announced the meeting date in a press release in which it reiterated its preference to merge with Netflix over Paramount. Read the whole story
by Wayne Friedman
Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030. Read the whole story
by Fern Siegel
The acquisition expands Hines' capabilities as an entertainment marketing agency. Read the whole story
COMMENTARY
by Joe Mandese
Just be thankful I didn't go with my first choice: FEDERALCOMMUNICATIONSCENTiPAD. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"The FTC has offered no coherent explanation - none whatsoever - for why its investigation into 'advertiser boycotts' is not just a naked effort … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Hearst saw revenue gains in 2025, CEO Steven R. Swartz writes. Read the whole story
COMMENTARY
by Trevor Monteiro
We're celebrating 3x ROAS while revenue tanks. If that doesn't tell you something's broken, nothing will. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Another possible combination for Paramount could be with NBCU (or its controlled Versant Media spinoff) - or a Disney connection. Read the whole story