Garden of Life debuted its new
national brand campaign, “Formulas for Feeling Alive,” at the Olympic Winter Games. It then rolls out across streaming platforms, digital video, paid social, podcasts and retail
media.
The campaign was developed by Accompany Creative and directed by Temple Caché, known for its offbeat work for McDonalds and Hermès.
The creative opens in a garden
world loaded with color. Its brand message is traceable sourcing and food integrity. The spot shows how real ingredients and careful craftsmanship are essential in formulas that aid energy, sleep,
digestion and women’s wellness.
In the spot, a floating broccoli hot-air balloon illustrates a B-vitamin lift, while a magnesium supplement enhances sleep.
“We
are a purpose-led creative agency that knows how to leverage sustainability to drive performance results across both long-term brand health and short-term sales. It’s about framing product
claims through the right emotional lens,” said Accompany CEO Jason Keehn. “Garden of Life’s long history of certification equity and whole-food traceability appealed to
us.”
advertisement
advertisement
Founded in 2000, Garden of Life pioneered whole-food supplementation. Today, the brand's certifications include USDA Organic, Non-GMO Project Verified and NSF Certified for
Sport.
Accompany Creative's account work includes Nature's Bounty, NBCU, Neiman Marcus and Nespresso. Garden of Life is its fourth global campaign with a Nestlé brand.