Only because things are evolving so quickly and it's been difficult
for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" column to combine two important videos featuring my favorite AI whisperer,
Josh Lovison.
Lovison, you may recall is an expert on new and emerging media technologies, including AI, and is the former lead on social and mobile media at the former Interpublic Media
Lab.
Our conversation was prompted by his release of his annual trends forecast video, which highlights some profound developments taking place -- primarily in AI -- that everyone in the ad
industry should dig into. I'm pasting that below, but pay especially close attention to the first trend about profound shifts taking place in the underlying affinity the major LLMs have for big
consumer brands. Just to tease you, I'll point out that when Lovison released his trends forecast last year, Disney was among the top consumer brands resonating with the LLMs. This year, not so much.
Watch the video to learn why Disney has all but disappeared in terms of the major AI models.
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In the video embedded above, Lovison followed up with me to discuss a more recent development, the
release of the first social network built exclusively for AI agents, Moltbook, and what the implications are for people, whether your an ad pro, or just an everyday human being.