Publicis has launched a new influencer offering designed to help brands connect with sports fans at scale.  

The offering, dubbed Influential Sports, is a joint effort from Publicis Sports and Influential, the influencer marketing firm that Publicis acquired in 2024 for a reported $500 million.   

The effort combines creators and influencers with fan intelligence, in part driven by the ID and data capabilities of Epsilon as well as sponsorship and activation services and college sports NIL (name, image & likeness) expertise.   

It’s the latest move by Publicis to amplify its sports marketing cred.  

Just last week, Publicis Connected Media announced a partnership with Magic Johnson Enterprises, designed in part to open marketing opportunities with MJE’s numerous sports and entertainment properties.