• by Tanya Gazdik , February 11, 2026

Lay’s had two distinctly different Super Bowl spots, including one with a QR code offering free potato chips delivered to participants' homes in 72 hours or less. 

Who can resist free? Needless to say, the website supporting the promotion got a little bogged down in processing all the requests, but didn’t completely crash. 

Upon completion of the form, participants received a notification: “Congrats! Your Lay’s are on the way! In 72 hours or less, you’ll have the freshest bag of Lay’s you’ll ever have. If we don’t make it there in time, we’ll give you a year’s supply (24 bags).”

And it was a resounding success. 

“According to Lay’s, the company gave away all 100,000 bags of chips in less than 20 minutes,” according to Adweek. “In some regions, supply was given away in as little as 5 minutes.”

Social media users are posting on Reddit and other channels that they’ve received their chips, giving Lay’s even more publicity.

Participants could follow the journey of their chips, including which farm the potatoes came from. 

That ties nicely with their other Super Bowl spot, which was an emotional spot featuring a family potato farm.

“In the ad, titled ‘Last Harvest,’ an Illinois potato farmer speaks to his daughter and tells her he is ready to retire, but she convinces him to spend one last year on the potato farm,” according to USA Today. “It ends with the farmer being surprised with a retirement party and passing the key to his daughter to continue the family legacy.”

The spot was inspired by the family behind Neumiller Farms in Illinois, a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming. The history of their farm began when Tom’s grandfather, Phillip Neumiller, started growing potatoes back in 1944. Today, Tom and his daughter Katie work side-by-side as he prepares to pass down the farm to her. The Neumiller Farms grows over 3,500 acres of potatoes every year, according to Lay's. 

Several critics and media outlets ranked the Lay’s "Last Harvest" spot among the best of the Big Game, including CBS Sports and USA Today’s Ad Meter. Viewers registered their love for the spot on social media, according to Delish.