by Sarah Mahoney on Feb 18, 2:45 PM
New UC San Diego research finds LLMs frequently alter review sentiment - and the shifts measurably change human decisions.
by Tanya Gazdik on Feb 17, 9:11 PM
The men's hygiene brand will highlight the partnership with first-of-its-kind integrations with WWE Superstars and enhanced match sponsorships at tentpole WWE events.
by Tanya Gazdik on Feb 16, 7:25 PM
Copenhagen is experiencing a surge in transatlantic travel despite political tensions between the U.S. and Denmark.
by Tanya Gazdik on Feb 15, 8:21 PM
One social media user called it "the quiet rollout of a national surveillance regime," while another joked " 'surveillance state' but make it adorable."
by Tanya Gazdik on Feb 12, 11:36 AM
The two retailers will be among the first companies to work with OpenAI to test contextual advertising in ChatGPT, starting this month.
by Tanya Gazdik on Feb 11, 5:10 PM
Participants could follow the journey of their chips, including what farm the potatoes came from.
by Tanya Gazdik on Feb 10, 4:03 PM
The campaign will debut globally on @DKNY's owned social channels, with a media mix of digital, premium outdoor, print, and influencer partnerships.
by Tanya Gazdik on Feb 9, 4:38 PM
While other brands that advertised on the Big Game are enjoying a post-Super Bowl glow, Cadillac's Formula 1 team is contending with a lawsuit.
by Tanya Gazdik on Feb 8, 5:26 PM
Ralph Lauren, Starbucks and Honda are among the brands activating around the Games in various ways.
by Les Luchter on Feb 6, 9:00 AM
The pharma company enters the Super Bowl with a :90 spot starring celebs including Danielle Brooks for the groundbreaking Wegovy weight-loss pill.