Retailer links fashion and country culture as it looks to sustain marketing-driven mojo. Read the whole story

The year-long effort spans streaming TV, brand collaborations, pop-ups, and loyalty promotions. Read the whole story

Both retailers chose the Olympics to use a new flavor of messaging. Read the whole story

The two retailers will be among the first companies to work with OpenAI to test contextual advertising in ChatGPT, starting this month. Read the whole story

As consumers continue to warm to used threads, the Etsy-owned reseller offers a new take on old clothes. Read the whole story

Former Lululemon chief takes helm as KKR prepares public offering Read the whole story

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following … Read the whole story

As OpenAI began piloting ads in ChatGPT, The Knot began exploring how it could connect with audiences through conversational AI in chatbots and possibly … Read the whole story