Drive Time
by Tanya Gazdik, Staff Writer
I had to drive the pickup about 30 miles in a heavy snowstorm. While it wasn't my ideal of fun, the Maverick felt well-planted despite the empty pickup truck bed. Read the whole story
by Tanya Gazdik
"Superhero Belt" was not created specifically for the game, and instead is part of a multi-vehicle brand campaign. Read the whole story
by Tanya Gazdik
The top five brands by estimated national TV ad spending in 2025 were Hyundai, Chevrolet, Jeep, Toyota and Kia, according to iSpot.tv. Read the whole story
by Laurie Sullivan
IAB Tech Lab's board announced Shenan Reed, global CMO at General Motors, to the board on Monday, and said it closely aligns with IAB's … Read the whole story
COMMENTARY
by Joe Mandese
The consensus of reputable ad industry forecast sources increased 1.6 points to an average projected growth of 8.8% for 2026. Read the whole story
by Wayne Friedman
Entertainment advertising was down 6% to $1.8 billion including advertising from political, Star India and Fubo, Disney had 10% higher growth at its sports … Read the whole story
by Robert Williams
AI-driven improvements could unlock up to $26 billion in incremental media investment and another $6 billion in productivity gains, according to IAB estimates. Read the whole story
by Laurie Sullivan
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB ALM how advertisers and partners can use one integration to link custom agents … Read the whole story
by Richard Whitman, Columnist
According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV. Read the whole story