Dentsu has been
named Media and Creative Agency of Record (AOR) for i-Health, a division of nutrition, health and beauty firm dsm-firmenich.
The award followed a competitive
review. It was not clear whether the firm worked with an incumbent agency. Media spending was not disclosed.
advertisement
advertisement
The remit spans integrated strategy, media buying and execution,
creative development, measurement and more.
i-Health brands include Culturelle, AZO and Estroven.
The business will be led by
Dentsu X, with an integrated dentsu team across media and Dentsu Creative.