This weekend the pressure is on for hundreds of creatives (and other agency folk), production personnel and brand marketers whose companies are investing upwards of $10 million dollars or more to capture a fleeting 30 seconds of viewers’ attention during the Super Bowl.  

Reputations on are the line and brands will be applauded or heckled and jeered depending on how their messages are received by 100 million-plus fans watching the big game.  

The ads are a big bet that short messages will drive big awareness, likability, and other brand attributes. Maybe even some sales. 

And UK-based content creator Ralph says all that pressure needs a little relief, which is why it has launched the “SlopBowl,” described as a “real-time AI roast machine built for Super Bowl Sunday.” 

Let’s face it -- everybody’s a critic when it comes to Super Bowl ads. If you feel like your jabs could use a boost maybe SlopBowl is the remedy. 

It’s a program that mocks all of this year’s Super Bowl spots just by pointing your phone at an ad during the game and you can pass the AI-generated quips along to all your friends. 

SlopBowl is free, and Ralph says it works on any smartphone, and requires no download.

Just visit the link and point. Powered by GPT Vision, SlopBowl watches alongside you, delivering punchy one-liners (well, I guess you’ll be judge of that) in real-time.  

Ralph Founder and CEO, Chris Hassell said: “Ralph makes entertainment, not ads - so we always feel a bit left out when it comes to the Super Bowl. That’s why we launched SlopBowl, to bring some extra fun and a bit of silliness to the marketing moment of the year.”  

Brook Downtown, head of innovation, adds: "It's a roast, not a takedown. We love ads -- we just think they deserve to be teased a little. Point, roast, repeat."