Softening demand exposes the limits of brand power as both companies rethink how to balance pricing, volume and marketing. Read the whole story

Hyundai offered a social media activation to help fans "feel like they were part of something bigger," said Sean Gilpin, CMO, Hyundai Motor America. Read the whole story

Why the company's new "Someday Starts Today" platform targets stuck, anxious would-be movers -- not just active buyers. Read the whole story

Collection includes a nautical-inspired cabana shirt, embroidered crewneck, and collared polo shirt, all featuring Margarita of the Month Club graphics. Read the whole story

Spot stars summer Olympics Gold Medalist Sydney McLaughlin-Levrone and her father Willie McLaughlin, a former track star and HCM patient. Read the whole story

Nick Carter and Howie Dorough lead "The Shape of My Heart-Shaped Pizza" campaign, a nod to the band's chart-topping hit of the same name. Read the whole story

Marella Mata shared the secret to high-end retention: making customers feel recognized, not targeted. Tune in to hear about advice on improving customer lifetime … Read the whole story

Snapchat partnered with Gucci to launch the first Sponsored AI Lens for a luxury brand's ad campaign, inviting users to interact with the history … Read the whole story