- NFL, College Football Scores: Big January For Linear, Streaming
Television News Daily, Wayne Friedman - Tuesday, February 17, 2026
Broadcast and cable rose month-to-month, while live, legacy TV networks and streami ...
- Is Roku's Growth Fostering A 'Switzerland' Of All Streaming Video?
TV Watch, Wayne Friedman - Tuesday, February 17, 2026
Roku has 50% market share - substantially more than Amazon Fire T ...
- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- Super Bowl LX: Viewing Flat, Wagering Way Up
TV Watch, Wayne Friedman - Thursday, February 12, 2026
Sports betting was up 27% vs. a year ago for the b ...
- Peak TV: After Declines, Rising Again
Advanced TV Insider, Wayne Friedman - Wednesday, February 11, 2026
The rebound on orders is coming across subscription video-on-demand, linear pay ...
- NBCU Delivers Second-Biggest Game: 124.9M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital a ...
- Super Bowl Sentiment: AI-Tainted Advertising?
TV Watch, Wayne Friedman - Wednesday, February 11, 2026
One survey says 50% of social-media comments about Super Bowl AI-driven advertisi ...
- 2 Super Bowl Ads From NFL Tops In Creative Effectiveness
MAD, Steve McClellan - Monday, February 9, 2026
That's according to an analysis from System1, which also found that ...
- iSpot Goes 'Agentic,' AI Platform Analyzes TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
"Now we are putting our massive proprietary intelligence to work in ...
- Bad Bunny Buzz: Music Star Dominates Super Bowl Engagement
Email Insider, Ray Schultz - Friday, February 6, 2026
Halftime show interest is up 449% and Bad Bunny is seeing 12 ...
- Snap Boosts Advertising But Loses Millions Of DAUs In Q4
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Snapchat experienced the loss of several million daily active users in k ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- Marketing For 'Melania'? Across The Political, Messaging Divide
TV Watch, Wayne Friedman - Friday, February 6, 2026
A local theater used a line from "The Art of War" ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming
Television News Daily, Wayne Friedman - Thursday, February 5, 2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Rating ...
- Fox Core Advertising Up 12% In Q4, Cable Adds Advertisers
Television News Daily, Wayne Friedman - Wednesday, February 4, 2026
Overall advertising - including results for political advertising - inched up 1. ...
- Daytime Talk: Less Big-Screen Chatter, Yapping Coming Your Way
TV Watch, Wayne Friedman - Wednesday, February 4, 2026
Two syndicated talk shows will end this year - one popular (NBCU ...
- Nielsen Kicks Off New Co-Viewing Effort On Super Bowl Sunday
Television News Daily, Wayne Friedman - Tuesday, February 3, 2026
The pilot program features a "new methodology enhancement." ...
- IAB Unveils 'Project Eidos' To Accelerate AI-Enabled Measurement
MediaDailyNews, Joe Mandese - Monday, February 2, 2026
Backed by research finding half of demand-side execs already are scaling ...
- AI Wants To Fix Media Measurement, Advertisers Cautiously Optimistic
Research Intelligencer, Robert Williams - Monday, February 2, 2026
AI-driven improvements could unlock up to $26 billion in incremental media investme ...
- X To Measure Most Talked-About Super Bowl Ads
MediaDailyNews, Colin Kirkland - Wednesday, January 28, 2026
X's "Brand Ranx" is designed to showcase the real-time rankings of Sup ...
- NBCU Q4 Ad Sales :+1.5%, Peacock +18%
Television News Daily, Wayne Friedman - Thursday, January 29, 2026
For NBCU media overall, total revenue was up 5.5% to $7.6 billio ...
- OpenAI Addresses Monetization, Hires Ad Engineers
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
AI models have largely been trained on content funded by advertising, a ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Disney+ Forecast: +21% Ad Sales; +5% Viewing
Television News Daily, Wayne Friedman - Tuesday, January 27, 2026
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewi ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- eBay Blocks 3rd-Party Agents, Eyes New Attribution Models
MediaDailyNews, Laurie Sullivan - Friday, January 23, 2026
eBay updated its user agreement earlier this week to ban third-party ...
- Theatrical Revenue Impacted By Storm, Hits $56M Weekend Low
MediaDailyNews, Wayne Friedman - Monday, January 26, 2026
It's the first weekend of 2026 to not exceed totals for 202 ...
- NFL Playoffs: Ad Spend +5%, Viewers +10%
Television News Daily, Wayne Friedman - Friday, January 23, 2026
The six wild card games were up 10% to 31.7 million avera ...