• by Adam Buckman , Featured Columnist, February 10, 2026

The spectacle of former sitcom greats co-starring with Ben Affleck in a “Good Will Hunting” spoof for Dunkin’ was the TV Blog’s favorite Super Bowl commercial on Sunday.

How could it not be? This is a TV blog. So naturally, this commercial showcasing the stars of the sitcoms we loved immediately rises to the top.

This Dunkin’ spot stood in stark contrast to the TV Blog’s least favorite ad -- the one that invited me to look at my own urine. Thanks for the invitation. But with regrets, I must decline.

The Dunkin’ “Good Will Hunting” spot had Ben Affleck starring as the math genius, played in the movie by his friend Matt Damon, in a sitcom called “Good Will Dunkin’,” positioned as a project from 1995 that preceded the 1997 movie.

In the 60-second spot, Affleck, who has never been in a sitcom, was joined at a Dunkin’ store by seven former sitcom stars, some in character and some not, plus Tom Brady (seen in the screenshot above with Jennifer Aniston).

The sitcom greats were Aniston (“Friends”), Matt LeBlanc (“Friends”), Ted Danson (“Cheers”), Jason Alexander (“Seinfeld”), Jaleel White (“Family Matters”), Alfonso Ribiero (“The Fresh Prince of Bel Air”) and Jasmine Guy (“A Different World”).

The cast members were all made to look younger with makeup and hairpieces combined with CGI. 

Google says AI was not used in the spot, which is credited to Artists Equity, a production company co-founded by Affleck and Damon. Bravo to all involved.

Meanwhile, the spot about hydration health -- for a product called Liquid I.V. -- was built around an array of singing toilets. This effect was accomplished by opening and closing the toilet seats.

This toilet-and-urine spot didn’t exactly piss me off, but I wondered who thought that this spot was a good fit for the Super Bowl. Maybe because the game is referred to as a “bowl”?

Plus, many may have missed this toilet commercial anyway because ironically, many people go to the toilet during the big game’s commercial breaks.

While we’re on the subject of toilet topics, I could have done without the commercial whose running gag (an appropriate word) was the implication that 94-year-old William Shatner was having an age-related difficulty with bowel control (I can’t believe I’m even writing this).

As a result, in the spot, “Will shat” in a house (in a location that was not likely the bathroom) and on the roof of a car at a tailgate party. Yes, the roof of a car. Alright, moving on.

Singing toilets were not the only animated objects to acquire the gift of speech in the Super Bowl commercials. 

Early in the game, a spot for the men’s grooming company Manscaped had talking hairballs lamenting that they had been shaved off chests and other body parts. 

Maybe others feel differently, but I do not really care about the feelings of hairballs as they circle the drain.

During the game, I was struck by the many commercials for tech brands such as Oakley/Meta, Claude.ai (Anthropic), ai.com, Codex (ChatGPT), Genspark.ai and possibly others.

At one point, after watching one of them, I had this thought: I don’t even know what these things are or really what they do, other than they are AI-related. Nor do I care.

But most of the game’s commercials made no mention of AI or toilets. 

Other notable commercials included the Intuit TurboTax series of spots in which actor Adrian Brody spoofed his own serious acting techniques.

The Anheuser-Busch spot with the young Clydesdale and bald eaglet growing up together to mark the 150th anniversary of Budweiser was also a standout.

If effectively linked the history of the beer brand to America itself through the bald eagle symbol they both share. The spot was just what a Super Bowl commercial should be.