Kansas City-based ad agency Walz Tetrick Advertising has rebranded to WTA. 

The agency has also unveiled the new credo, “Made To Move,” which it said would shape its creative and media strategy, client relationships and decision-making standards into the future. 

The makeover comes after five decades of serving local and national advertisers in the Midwest and beyond. 

The agency has made some key moves in recent months including last fall’s launch of an AI-dedicated operation called Fuel Labs that the agency says is designed to position it as a “strategic advisor for businesses seeking to harness AI’s potential” amid the technology’s rapid and often confusing evolution.   

And just last week the agency launched a podcast called Heart & Goal to help the Kansas City community gear up and keep current with FIFA World Cup related activity as it unfolds in the city this summer. Kansas City is one of the host cities spanning North America for this year’s World Cup tournament.   

The agency was founded in 1967, then called Travis Walz after its namesake founder. In 1993, Travis Walz and Tetrick Marketing Design merged, forming Walz Tetrick Advertising. 

WTA CEO Charlie Tetrick took full ownership of Walz Tetrick in 1994 at the age of 27, retaining the name “Walz” as a way of honoring Travis Walz, his friend and mentor, who died less than a year after their companies merged.  

“I’m proud to continue to carry the torch and cement WTA’s advertising legacy for another half a century to come,” stated Tetrick. “Our people have always been our foundation ...  we care deeply about each other, our clients, and our Kansas City community. We may have a new name, but the heart of WTA hasn’t changed.” 

With a staff of about 135, the agency counts as clients MLB’s Kansas City Royals, MLS’s Sporting Kansas City, Helzberg Diamonds, Hard Rock International and more.