• by Fern Siegel , February 13, 2026

Sweetgreen has tapped Wpromote as its paid media agency of record across all channels.

The company, which operates more than 280 locations in the U.S., specializes in fresh, custom-made salads and warm bowls using sustainably sourced ingredients. 

“The brands we're drawn to are challengers of the status quo that refuse to compromise, and Sweetgreen is exactly that,” said Mike Stone, Chief Strategy Officer at Wpromote. "They've built an entire business around connecting people to real food and healthier communities, and that clarity creates a direct line to their consumer. We're here to accelerate that connection.”

The agency has a reputation for enhancing a brand's national presence, while building local marketing efforts.

“We were looking for a partner with deep strength in efficiency, testing and measurement, and Wpromote brings strong rigor to how our dollars are deployed and optimized. Their ability to integrate strategy, media and learning makes them the right partner for this next phase of Sweetgreen’s growth,” added Zipporah Allen, Chief Commercial Officer. 

In November 2025, Wpromote acquired creative agency Giant Spoon to form Wpromote x Giant Spoon, led by Wpromote CEO Andrea Bendzick.

Other Wpromote clients include Intuit QuickBooks, Peacock and TransUnion.