• by Fern Siegel , February 13, 2026

L.A.-based creative entertainment agency Saylor has added to its ranks, part of the company's growth plans. To augment that effort, Brian Freia is creative director, campaigns and Harris Sherman is now head of production.

“As attention gets harder to earn, brands must think and act differently to break through. They have to operate like creators,” said Will Trowbridge, CEO, Saylor. “Harris and Brian bring exactly the mix of bold ideas, production rigor and entertainment knowledge needed to help our clients not just show up, but truly make waves.”

Prior to joining Saylor, Sherman was vice president, productions/operations at Wildcatter. He's also held senior posts at React Media and All Def Media and has expertise building infrastructure for high-quality, multi-platform content. 

Most recently, Freia was creative director at Bond. Other agency posts include senior copywriter at Ignition and Rapp. His campaign portfolio counts campaigns for Chase, Mattel, Mercedes and Hilton. 

“Saylor champions bold, original thinking and strategic innovation,” said Freia. “I’m excited to lead the creative team in developing work that stands out, resonates with audiences, and drives meaningful impact for our clients.”

The agency has worked with numerous brands, including Netflix, Disney, Paramount and Tubi.

“In 2026, our focus is clear,” added Trowbridge. “We want to help brands stop chasing attention and start earning it.”