• by Fern Siegel , February 13, 2026

In a high-tech world, being human matters, especially as AI impacts how people live, work and bank. To underscore that mission, TD Bank Group is offering simplified account set-ups, real-time fraud alerts and enhanced language support and services for those with accessibility needs.

It's also created a new, simplified visual look, part of its "More Human" brand platform. That unifies TD under a single identity across Canada and the United States. The 60-second spot “The Delivery”  features a small delivery robot navigating a busy city with help from people along the way. The tagline: “We believe the digital future is also a human one.”

Creative execution for the launch, including the Super Bowl spot, was led by Publicis Groupe Canada. The new visual identity was developed by global brand agency Jones Knowles Ritchie.

The campaign runs on Peacock, YouTube and TikTok, in addition to local linear TV presence in select Canadian and U.S. markets.

Tyrrell Schmidt, Global Chief Marketing Officer, TD Bank Group, said: “As we continue investing in our digital capabilities, our focus is on ensuring that progress genuinely helps people by making banking at TD feel simpler, more empathetic, and client-centric. Technology should strengthen human connection, not replace it.”

TD is the sixth-largest bank in North America by assets and serves more than 28.1 million clients.