Home furnishings retailer Raymour &
Flanigan has appointed Omnicom's PHD USA as its new media agency after a formal review launched last fall and managed by SRI.
The incumbent was Dentsu.
The company spends an
estimated $120 million on measured media annually.
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“PHD showed a strong ability to measure what’s happening in market and connect media decisions directly to business results,”
said Seth Goldberg, president, Raymour & Flanigan.
Raymour & Flanigan has more than 147 showrooms, outlets, and clearance centers across seven states in the Northeast that
serve more than 1.1 million customers annually, according to the company.