• by Fern Siegel , February 9, 2026

Chemistry named Kameron McCullough as executive vice president, experiential and influencer. In the newly created role, McCullough will guide brands through culture-led experiences and community-driven activation.

Prior to joining Chemistry, McCullough served as General Manager/President of Six Degrees. In 2015, he founded The TNTH LLC (now RZM Prime), an experiential-influencer agency.

The longtime ad vet has worked with name brands, including Beats by Dre, Nike, Puma, Moet Hennessy and Bacardi. Senior roles in strategy and account management at Fairchild Fashion Media, Hearst Magazines and The Daily Beast.

“This new role speaks to our continued investment and belief in building culturally fluent capabilities that strengthen how brands connect with people in the real world. This is more important than ever, as people crave meaningful connections,” said Ned Show, Chairman/CEO of Chemistry.  Snow cited McCullough's understanding of “the fickleness and fluidity of culture” as a key addition to the team.

Added McCullough: “There’s a genuine passion for innovation here and a comfort with experimentation. The team isn’t afraid to test, learn, and refine as they go, which is how the best work actually gets made.”

The agency has offices in Atlanta, Pittsburgh, New York and Miami. Creative work includes Five Guys, Frontdoor, 8am, the NFL and Netflix.