by Joe Mandese
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled … Read the whole story
by Wendy Davis
"Plaintiffs have adequately pled a 'highly offensive' intrusion of privacy that invades a reasonable internet user's expectation of privacy," U.S. District Judge Susan Illston … Read the whole story
by Colin Kirkland
When UpScrolled hit the top slot on the Apple app store's free apps list Thursday, its founder posted on X that the app had … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
NBC Sports king Mike Tirico is the man of the month on NBC as he switches gears this coming weekend from the Super Bowl … Read the whole story
by Laurie Sullivan
The IAB announced that NBCU's Alison Levin has been appointed chair of the IAB Board of Directors for 2026, with Alan Moss of Amazon … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Weiss says CBS News needs to meet audiences where they are. The word "product" can be tricky when it comes to journalism. Read the whole story
by Wendy Davis
The diet app MyFitnessPal must face some privacy claims over its alleged failure to honor web users' request to reject tracking, a federal judge … Read the whole story
by Sarah Mahoney
The new campaign will bring "Stories of US" to life throughout the year. Read the whole story
by Joe Mandese
In what was a volatile year of ups and downs, 2025 ended flat in December, according to just-refreshed data from Guideline's U.S. Ad Market … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers are rethinking how to approach customer data ahead of high-traffic online and in-person moments like the Super Bowl, with a focus on building … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We are moving toward full agentic AI-driven automation, both within closed environments and across the broader web. Read the whole story