- Most Competitive Non-Branded Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, February 12, 2026
A study analyzing 36 high-intent business search terms identified industries facing t ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- Clicking Less, Spending More: The Year In Ecommerce
Email Insider, Ray Schultz - Thursday, January 15, 2026
The top 5% of brands drove over half of all order growt ...
- Predicting Advertising In 2026 Based On Google, Microsoft Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 31, 2025
Advertisers will make some big changes in 2026, from artificial intelligence (A ...
- Expedia, Yelp, Angi, Square Build Agentic Experiences For Alexa+
MediaDailyNews, Laurie Sullivan - Friday, December 26, 2025
The integrations show advertisers no longer just buy "space" or "impressions," b ...
- Mozilla Challenges Online Ads, Once Again
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 12, 2025
The partnership with Equativ moves Mozilla further away from traditional ad mode ...
- It's Showtime For Research: B2B Brands Use Surveys As Thought Leadership Tool
Email Insider, Ray Schultz - Tuesday, November 11, 2025
Brands tend to use surveys more on the acquisition end, not ...
- B2B Incubator: Firms Combine Intent, Credit Risk Data
Email Insider, Ray Schultz - Monday, October 27, 2025
ZoomInfo and Markaaz seek to help B2B firms address fragmented sales a ...
- YouTube: What Gets Consumers To Purchase?
Performance Marketing Insider, Laurie Sullivan - Friday, October 24, 2025
Forty-six percent of consumers said they have purchased a product discovered ...
- Verve Group Tests Its Wings With Captify Search Intent Data For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, September 22, 2025
Verve Group has acquired Captify's search intent data. Verve CEO Remco Westerma ...
- TikTok Shares Search Ad Campaign Data As U.S. Ban Looms
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
TikTok this week released search ad campaign data to demonstrate its wor ...
- Adobe Launches Suite Of AI Agents, Agentic Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2025
Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some ...
- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- Marketers Gain Visibility Into AI Search Results
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
Adthena has spent decades building advanced auction systems for Google Ads. N ...
- Measuring AI's Invisible Influence As Traditional Attribution Models Shatter
Data & Programmatic Insider, Laurie Sullivan - Monday, July 21, 2025
Transactional intent jumped 9x from 0.6% to 6.1%, according to analytics fi ...
- B2B Champions: They Use Intent Data For Email And Websites
Email Insider, Ray Schultz - Tuesday, July 8, 2025
B2B leaders who believe in their data are more likely to s ...
- Google Brings Ads To AI Mode, Supercharging Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 21, 2025
It's like stepping into a query and over information to get ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'
MediaDailyNews, Colin Kirkland - Wednesday, April 23, 2025
LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- Home Improvement Upgrade: How Brands Target Prospects
Email Insider, Ray Schultz - Monday, March 17, 2025
Most marketers in a new study say customer acquisition has become mo ...
- Microsoft Brand Agent Rolls Out In April, Powered By Copilot
MediaDailyNews, Laurie Sullivan - Wednesday, March 5, 2025
As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans
Planning & Buying Insider, Joe Mandese - Tuesday, February 25, 2025
"In small stores, shoppers revisit aisles multiple times and so encounter t ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, Targeting
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Conversational interactions that create dialogue between a consumer and chatbot or ...
- Google Ads: Is Declining Quality Intentional?
MediaDailyNews, Laurie Sullivan - Wednesday, February 19, 2025
During the past year or two Google's results have declined, according ...
- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent Questions
MediaDailyNews, Laurie Sullivan - Friday, January 31, 2025
More than a quarter of search queries with eight or more wor ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data Signals
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2025
The Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Picking Up The Signals: B2B Brands Can Add Context To Intent
Email Insider, Ray Schultz - Friday, October 4, 2024
More layered data can help drive AI-crafted emails, ZoomInfo says. ...