by Fern Siegel
The unit will create activations to connect brands with dedicated audiences in real time. Read the whole story
by Steve McClellan
The remit includes inflight entertainment, onboard publications, digital channels and experiential formats. Read the whole story
by Fern Siegel
Its brand message is traceable sourcing and food integrity. Read the whole story
by Steve McClellan
The renewed agreement covers markets including UK, Sweden, Denmark and the Netherlands. Read the whole story
by Steve McClellan
The remit spans integrated strategy, media buying and execution, creative development, measurement and more. Read the whole story
by Steve McClellan
C&C will become part of Salt Media and expand the agency's U.S. footprint to New York, Chicago and Orlando, FL. Read the whole story
by Joe Mandese
Founded in 2018, Stockholm-based Ctrl Digital joins Havas Media Network. Terms were not disclosed. Read the whole story
by Tanya Gazdik
Hyundai offered a social media activation to help fans "feel like they were part of something bigger," said Sean Gilpin, CMO, Hyundai Motor America. Read the whole story
COMMENTARY
by Jon Last, Columnist
If every game is labeled "one for the ages," every major talking head calls a current player "The GOAT," these terms lose their meaning. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards. Read the whole story