- Omnicom To Sell $2.5 Billion In 'Non-Strategic' And Underperforming Assets
MAD, Steve McClellan - Wednesday, February 18, 2026
The company also said it would achieve double the synergies it initial ...
- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- Google DeepMind Gives Advertisers More To 'Think' About
MediaDailyNews, Laurie Sullivan - Sunday, February 15, 2026
Google DeepMind released an upgrade to Gemini 3 Deep Think that specializ ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- iSpot Goes 'Agentic,' AI Platform Analyzes TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
"Now we are putting our massive proprietary intelligence to work in ...
- Wall-to-Wall Bloomberg: Publisher Launches An Integrated Video Hub
Publishing Insider, Ray Schultz - Sunday, February 8, 2026
The announcement follows gains in viewership in 2025. ...
- Amazon Ads MCP Server Moves To Open Beta
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB A ...
- Microsoft Names 'AI CMO,' Pushes Intelligence Into Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 21, 2026
Microsoft is pushing further into AI and advertising by hiring its fir ...
- From One Trade Acronym To Another: MRC Accredits ARF
MediaDailyNews, Joe Mandese - Tuesday, January 20, 2026
The service - DASH (Universe Study of Device and Account Sharing) ...
- Clicking Less, Spending More: The Year In Ecommerce
Email Insider, Ray Schultz - Thursday, January 15, 2026
The top 5% of brands drove over half of all order growt ...
- Performance Forced By Agentic To Take New Ride Through Funnel
Performance Marketing Insider, Laurie Sullivan - Monday, January 12, 2026
Google has confirmed performance throughout the funnel based on numerous announcements ma ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...
- Eyeballing 2025: The Trends And Challenges Of A Hectic Year
Email Insider, Ray Schultz - Wednesday, December 31, 2025
Artificial intelligence helped email marketers - but it also created issues. ...
- Visa Completes First Secure AI Purchases, Changing Advertising Forever
Performance Marketing Insider, Laurie Sullivan - Thursday, December 18, 2025
The rise of AI-powered commerce changes everything for advertisers - moving brand ...
- Click-Free: Publishers Move To A New Type Of Customer Journey
Publishing Insider, Ray Schultz - Tuesday, December 16, 2025
They are working toward a "shared, verifiable standard for measuring AI-surfaced conte ...
- YouTube Updates Aim To Strengthen Brand-Creator Relationships
MediaDailyNews, Colin Kirkland - Monday, December 15, 2025
In an effort to strengthen brand-creator relationships, YouTube is updating its brand ...
- Domino's Turns CTV Ad Into Trivia Game, Measures Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 12, 2025
Domino's transformed its ad into a remote-controlled trivia game, asking viewers ...
- Move Over Glassholes, Google Eyes Next Generation Of AI Specs
Media 3.0, Laurie Sullivan - Wednesday, December 10, 2025
Google is using AI to develop an ecosystem that supports several prototyp ...
- TikTok Rolls Out A Communal Video Feed
MediaDailyNews, Colin Kirkland - Monday, December 8, 2025
Following the rollout of its recent "Nearby Feed," TikTok is continuing ...
- Meta Can't Force Advertisers To Arbitrate Claims Over Inflated Metrics
MediaDailyNews, Wendy Davis - Wednesday, December 3, 2025
"Meta waged a seven-year campaign of litigating this case in two feder ...
- Data Deluge: Marketers Have Trouble Making Sense Of It All
Email Insider, Ray Schultz - Wednesday, December 3, 2025
Most agencies and in-house teams struggle to measure the impact of ea ...
- Data, Metrics Once Unattainable Now Possible With AI
Performance Marketing Insider, Laurie Sullivan - Monday, December 1, 2025
As AI opens more sophisticated methods to reach intended audiences, the go ...
- What Does Today's Marketing Performance Look Like?
Performance Marketing Insider, Laurie Sullivan - Friday, November 28, 2025
The big challenge in negotiations between CMOs and CFOs is how markete ...
- Google's 'Aluminium OS' Brings Android To PCs
MediaDailyNews, Laurie Sullivan - Tuesday, November 25, 2025
Google's Android operating system has almost no presence on traditional PCs, whe ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Wednesday, November 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- Price Net: Keep Discount Subject Lines In The Middle Range
Email Insider, Ray Schultz - Monday, November 24, 2025
Marketers should avoid overdoing the urgency with "last-chance" subject lines, Jacquard s ...
- RECMA: OMD 'Best Performing' Global Media Agency
MAD, Steve McClellan - Thursday, November 20, 2025
By group, Publicis Media overtook WPP Media for the top spot la ...
- To Understand First We Have To Understand
Brand Insider, Micheal P. Gumbert - Tuesday, November 18, 2025
Medtronic's Senior Paid Media Specialist writes, "What metric is the success ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- Check It All Out: Firms Integrate Email, SMS, Ad, Website Metrics In One Place
Email Insider, Ray Schultz - Friday, November 14, 2025
Omnisend and Triple Whale are offering an AI-powered intelligence platform to provi ...