The German company is spinning last year's lessons into earned-media mania. Read the whole story

Titled "Life Doesn't Stop for a Hot Flash," the campaign stars actress and Lynkuet user Gabrielle Union-Wade. Read the whole story

"When we are doing our creative, we try to find a way to make the Kia the hero in the spot," Kia's Russell Wager … Read the whole story

Chipotle will deliver free entree codes via an Instagram Reels video that will drop when an AI-generated ad airs after halftime. Read the whole story

Ready-to-drink cocktail maker dropped a custom 9-carat pink "Lemonsqueezy" engagement ring to commemorate the launch of its new flavor. Read the whole story

While the Eddie Bauer brand is expected to live on, the future of its brick-and-mortar fleet looks bleak. Read the whole story

The spot airs just before kickoff. Read the whole story

Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize … Read the whole story

Which is the point of the ad-marketers (anybody, really) can develop professional caliber ads far quicker and cheaper using its AI video creation system. Read the whole story