The remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America. Read the whole story

The ad industry opposes the bill, arguing it "would deprive Virginia consumers of access to critical services and benefits that depend on location data." … Read the whole story

Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem. Read the whole story

Since "The Washington Post" is no longer tracking Trump's lies as POTUS, I asked some LLMs to estimate how many he made during Year … Read the whole story

In the past, lying all the time carried a price. But that was when we had a responsible media that could be counted on … Read the whole story

Amazon addresses AI phobia through humor in its "Alexa trying to kill me" theme in the Super Bowl LX ad. Alexa makes the fear … Read the whole story

Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of a campaign spanning TV, online video, social, … Read the whole story

Threads is attempting to compete with X over mid-game fan discussions, bringing popular creators and podcasters to broadcast the experience from a branded booth … Read the whole story

Savannah Guthrie is no doubt in an unimaginable state of agony over the disappearance of her mother, and so are we. Read the whole story

A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero … Read the whole story

The partnership with Magic Johnson Enterprises will span all of PCM's activities including Publicis Sports, which the holding company has bulked up in recent … Read the whole story

Roughly 300 journalists have been laid off in sweeping cuts. Read the whole story

Could brands make TV advertising more measurable through natural-language queries - and the data faster to access through a dashboard? Developers at EDO believe … Read the whole story

The NFL has added 440 new brands across all its teams. The largest category continues to be financial brands, totaling around $310 million. Read the whole story

Snapchat experienced the loss of several million daily active users in key markets compared to the previous quarter, while boosting its ad revenue by … Read the whole story

The Texas App Store Accountability Act "imposes a broad censorship regime on mobile apps," the Computer & Communications Industry Association says in a lawsuit … Read the whole story

The new tools help agencies track costs, schedule studio space, make real-time budget adjustments, and more. Read the whole story

Bob Iger dramatically expanded the Disney culture vision with Pixar, Lucasfilm, Marvel and 20th Century Fox. What can D'Amaro and Walden do as an … Read the whole story