- Google Adds No-Code Tool To Its Marketing-Mix Model Platform
MediaDailyNews, Laurie Sullivan - Thursday, February 19, 2026
Data from campaign analysis and marketing-mix models has become easier for markete ...
- Using Performance Signals To Prevent AI Ad 'Slop'
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
While the incorrect data can produce AI-based "slop," a new agentic technolo ...
- Meta's 'Project Lazarus' Would Resurrect The Dead
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
Meta Platforms employees for years have given much thought to managing digit ...
- OpenClaw Creator Joins OpenAI: Meet Future Of Ads
Performance Marketing Insider, Laurie Sullivan - Monday, February 16, 2026
OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Pet ...
- Albertsons To Test ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
Albertsons Companies, the latest major brand to buy media on OpenAI ChatG ...
- Airbnb To Build An Agentic Experience For Travelers
Performance Marketing Insider, Laurie Sullivan - Friday, February 13, 2026
Airbnb's AI team is building a native AI experience for travel ...
- Comcast Rolls Out Deterministic Data For Travel Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measureme ...
- Performance TV Is Leading Channel For Ad Spending
Around the Net In Media, Ray Schultz - Tuesday, February 10, 2026
Performance TV is now the top channel for advertising investment, according to ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- Amazon Twists AI Phobia In Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Friday, February 6, 2026
Amazon addresses AI phobia through humor in its "Alexa trying to ki ...
- Google AI Finds Winter Olympics Unanswered Questions
Performance Marketing Insider, Laurie Sullivan - Friday, February 6, 2026
NBCU commentators will use AI Mode to explain complex details in real-tim ...
- Gemini Stars In Google AI's Latest Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Thursday, February 5, 2026
Google will launch a major storytelling blitz for Gemini in a Sup ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- Mother LA Showcases Oakley Meta's Athletic Intelligence In Super Bowl
MAD, Fern Siegel - Tuesday, February 3, 2026
The visceral ads feature sports and Olympic stars in amazing situations. ...
- How AI Can Match Performance Of Human Made Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 4, 2026
Research from Taboola and several universities suggests AI-generated ads perform comparably ...
- Amazon Ads MCP Server Moves To Open Beta
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB A ...
- How Much Can Your Brand Manipulate ChatGPT Results?
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 3, 2026
Consumers are more valuable long term when they search and discover ...
- AI Agent Social Media Site Reveals Data Security Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, February 2, 2026
The social media site, not for humans, shows retailers are not prepar ...
- IAB At 30 Names Alison Levin Chair, Alan Moss Vice Chair
MediaDailyNews, Laurie Sullivan - Sunday, February 1, 2026
The IAB announced that NBCU's Alison Levin has been appointed chair ...
- Google Gives Creators AI-Generated World Building
Performance Marketing Insider, Laurie Sullivan - Friday, January 30, 2026
Google DeepMind began giving users access to "Project Genie" Thursday for Goog ...
- Amazon Finds Child Sex Abuse Material In AI Training Data
Performance Marketing Insider, Laurie Sullivan - Thursday, January 29, 2026
Amazon reported to the National Center for Missing and Exploited Children th ...
- AI Brand Recommendations: Chaotic, Inconsistent
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 28, 2026
AI recommendations vary even when prompts are identical. New data from analyti ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Budweiser's Clydesdale Soars With Eagle In Super Bowl LX Ad
Performance Marketing Insider, Laurie Sullivan - Monday, January 26, 2026
While the brand-building ad is designed for the emotional impact, it becom ...
- Microsoft Exposes AI Bot Site Traffic
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2026
Microsoft's Clarity has released a way to identify patterns that show h ...
- Retail Media Enters New Phase As In-Store, CTV, AI Drive 2026 Growth
Research Intelligencer, Robert Williams - Friday, January 23, 2026
Roughly 40 percent of media buyers now view retail media as ...
- Crisis Looming Over AI-Generated Ads, Content
Performance Marketing Insider, Laurie Sullivan - Monday, January 19, 2026
Advertisers see the inability of consumers to distinguish AI from human conte ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
Performance Marketing Insider, Laurie Sullivan - Friday, January 16, 2026
Publishers have been pushing the industry to monetize AI chat. Today th ...
- Performance Max Beta Enables Advertisers To Split-Test Assets
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Google is testing the ability for advertisers to split-test shopping ads, specifical ...