LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google Adds No-Code Tool To Its Marketing-Mix Model Platform in MediaDailyNews on 02/19/2026
  

  Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations.

• Marketers Starting To Identify First ChatGPT Ads in MediaDailyNews on 02/18/2026
  

  Expedia ads have been spotted as one of the first sets of sponsored ads on ChatGPT in the U.S.

• AI 'Slop' In A Word in Performance Marketing Insider on 02/18/2026
  

  Marketers have been calling out AI "slop" found in articles, blogs and social media posts. But there is an accompanying new acronym: AI;DR - short for "AI, didn't read."

• Meta's 'Project Lazarus' Would Resurrect The Dead in MediaDailyNews on 02/17/2026
  

  Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it easier.

• Tax Anxiety Raises Search Levels in Performance Marketing Insider on 02/17/2026
  

  It's time for financial institutions to step up and become experts to help business marketers and those filing individual returns to prepare for filing deadlines and find what they need online.

• Apple Enables Dynamic Ad Insertion In Live Stream Video Podcasts in MediaDailyNews on 02/17/2026
  

  The move to HTTP Live Streaming brings a YouTube-style monetization service to Apple's podcasting ecosystem. For advertisers, it will shift video podcasts from static files to dynamic media assets.

• Using Performance Signals To Prevent AI Ad 'Slop' in MediaDailyNews on 02/17/2026
  

  While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.

• OpenClaw Creator Joins OpenAI: Meet Future Of Ads in Performance Marketing Insider on 02/16/2026
  

  OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Peter Steinberger is joining to lead the next generation of personal AI agents as its ad-monetization lead explains the future of media buying.

• Google DeepMind Gives Advertisers More To 'Think' About in MediaDailyNews on 02/15/2026
  

  Google DeepMind released an upgrade to Gemini 3 Deep Think that specializes in reasoning, designed to tackle complex math, science and logic challenges. Advertisers and agencies can use it to solve questions related to media buying or campaign research, as well as build agents without code.

• The Knot Tests ChatGPT Ads, Explores Options For Agentic in Data & Programmatic Insider on 02/16/2026
  

  As OpenAI began piloting ads in ChatGPT, The Knot began exploring how it could connect with audiences through conversational AI in chatbots and possibly through agentic commerce.

Comments by Laurie All comments by Laurie

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

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