Greatest Common Factory has named Courtney Tsitouris Chief Creative Officer. The title is new at the agency as Tsitouris takes over for John Trahar, GCF co-founder and former head of strategy and creative, who died in November.  

She is tasked with repositioning the agency as a “growth fuel company,” and retooling its AI tech stack.      

Most recently, as Interim CEO of Jumpsuit, she is credited with revamping the agency into a network of freelancers who embed within client teams. During her time there she ran  creative for Secret, Gillette, and Olay. Her work included Secret's "Smell Like You Didn't" campaign and the Gillette "Perfection" campaign.  

Earlier, Tsitouris founded the Cincinnati Food + Wine Classic that brought nationally recognized chefs to Cincinnati to celebrate the city as a dining destination. She also founded and ran a publishing company, City Stories, ghostwriting two cookbooks for Cincinnati chefs and winning a Gold Addy for a video series on the Cincinnati food scene.  

“Great brands are built on great stories,” stated Tsitouris. “We have the perfect structure and team to create go-to-market narratives that propel Fortune 500 giants and high-growth disruptors alike. 

The agency works with companies like USAA, Nike Jordan, SafeAuto and The Venetian.