Dentsu media agency Carat has extended its media agency assignment with international dairy company Arla Foods for two years. 

The renewed agreement covers markets including UK, Sweden, Denmark and the Netherlands. Spending on the assignment was not disclosed. 

“Carat has been a trusted partner for a quarter of a century, consistently adapting with us and challenging our thinking,” stated Jan Worre, head of global media & agency management, Arla Foods. “The continued partnership, delivered in lock-step with [in-house agency] The Barn, keeps our marketing modern, integrated and designed for growth.” 

Arla brands include the flagship brand Arla, Lurpak, Castello, Apetina and Puck. Estimated 2024 revenue was $14.4 billion.