Media agency veteran Sasha Savic has been named to the dual role of US CEO Attivo and CEO Attivo Media. It’s a new position at the company. 

The appointment is part of a broader restructuring of Attivo’s U.S. leadership team. The firm also said it would be unveiling soon a new media network that will fall within Savic’s purview.  

Attivo is a marketing services group based in New Zealand, which entered the U.S. market two years ago with the acquisition of Interpublic agencies Hill Holliday and DNY (FKA Deutsch New York). Since the acquisitions it has expanded its U.S.-focused data, tech and consultancy services, the company said. 

A couple of years earlier it had acquired stakes in IPG’s Mediahub Australia and 303 MullenLowe Australia.  

Most recently Savic has run his own consulting firm, Salar Communications. 

Before that he served briefly as global CEO at IPG’s UM after a decade-long run as U.S. CEO at WPP’s Mediacom. Before that he was chief operating officer at Havas North America. 

Concurrently with Savic’s appointment, Anush Prabhu has been named U.S. CEO of Hill Holliday and DNY, reporting to Savic. Prabhu overlapped with Savic at MediaCom and was chief strategy officer there from 2016 to 2023. He also served as global chief strategy officer at EssenceMediacom.  

The firm has also promoted Dave Weist to president and chief creative officer for Hill Holliday and DNY. He was previously chief creative officer at Hill Holliday.  

Cam Murchison, global CEO, Attivo stated that the revamped leadership is designed to “formalize a new operating model for Attivo—one that brings data, technology, creativity and media together” in a more cohesive way.