Kansas City, MO will host six FIFA World Cup 2026 matches at GEHA Field at Arrowhead Stadium, including four group-stage games, a Round of 32 match on July 3, and a quarterfinal on July 11.  

To help fans, businesses and others gear up and keep current, ad agency Walz Tetrick is producing a podcast—dubbed Heart & Goal--at its production studio that will highlight FIFA-related events as they unfold in the city.  

Weekly episodes (at least 20 in total) will roll out before and during the Kansas City portion of the tournament, which is spread across North America this summer.  

The agency has lined up a bunch of hosts who know what they’re talking about when it comes to soccer, including longtime Kansas City sports broadcaster and MLS play-by-play announcer Nate Bukaty and MLS soccer team Sporting Kansas City legend and US Men’s National Team starter (2014) Matt Besler and others.   

Delivered in both audio and video formats, the podcast will air on YouTube and major audio podcast platforms. The agency says it will support the effort with a paid and organic media campaign.   

The first episode went out today and can be viewed here. 

“This podcast allows us to create meaningful media moments around KC2026 while showcasing what modern sports storytelling can look like when it is done the right way,” says WTA CEO Charlie Tetrick.