• by Fern Siegel , February 12, 2026

Ammunition has been selected by American Tire Distributors (ATD), North America's leading tire distributor, to oversee brand strategy, creative, dealer and tire brand partner experience, loyalty, digital and CRM/personalization.

The account was won after a competitive review. The alliance is a strategic shift in how the company is approaching its future. 

ATD is investing in a cohesive approach that fuels data-driven, loyalty-led efforts at scale.

“ATD wasn’t looking for an advertising agency. They were looking for a holistic partner to help align the enterprise around how it serves dealers and tire brand partners,” said Jeremy Heilpern, CEO of Ammunition, told Agency Daily. “This work is about bringing brand, experience and transaction into closer alignment so ATD can deliver greater clarity, consistency and measurable value to the customers who rely on them every day.”

The agency works will launch a new creative platform rolling out throughout the year. ATD reports more than 110 distribution centers, serving 80,000 customers nationwide.

Headquartered in Atlanta, Georgia,with operations in Europe, Ammunition develops end-to-end programs to help brands achieve greater impact. A member of Worldwide Partners, the agency's creative roster includes Georgia-Pacific, Westlake and LG.