Stereoscopic Media

Stereoscopic Marketing

Holbrook, Morris B. (1997) ‘Three-dimensional stereographic visual displays in marketing and consumer research’ in Academy of Marketing Science Review, 1997: 1

Holbrook, Morris B. (1997) ‘Stereographic visual displays and the three-dimensional communication of findings in marketing research’ in Journal of Marketing Research, 34, pp.526-536.

Holbrook, Morris B. (1998) ‘Marketing applications of three-dimensional stereography’ in Marketing Letters,9:1, pp.51-64.

Holbrook, Morris B. (1998) ‘Stereo 3D representations in postmodern marketing research’ in Marketing Intelligence and Planning,16:5, pp.298-310.

Holbrook, Morris B. and Kuwahara, Takeo (1998) ‘Collective stereographic photo essays: an integrated approach to probing consumption experiences in depth’ in International Journal of Research in Marketing, 15, pp.201-221.

Holbrook, Morris B. and Kuwahara, Takeo (1999) ‘Probing explorations, deep displays, Virtual Reality, and profound insights: the four faces of stereographic three-dimensional images in marketing and consumer research’ in Advances in Consumer Research, 26, pp.240-250.

Holbrook, Morris B., Stephens, Debra Lynn, Day, Ellen, Holbrook, Sarah M. and Strazar, Gregor (2001) ‘A collective stereographic photo essay on key aspects of animal companionship: the truth about dogs and cats’ in Academy of Marketing Science Review, 2001:1

Holbrook, Morris B. and Schindler, Robert M. (2003) ‘Nostalgic bonding: exploring the role of nostalgia in the consumption experience’ in Journal of Consumer Behaviour,3:2, pp.107-127.

Yim, Mark Yi-Cheon, Cicchirillo, Vincent J. and Drumwright, Minette E. (2012) ‘The impact of stereoscopic three-dimensional (3-D) advertising: the role of presence in enhancing advertising effectiveness’, in Journal of Advertising, 41:2, pp.113-128.