Stereoscopic Media

Stereoscopic Marketing

Holbrook, Morris B. (1997) ‘Three-dimensional stereographic visual displays in marketing and consumer research’ in Academy of Marketing Science Review, 1997: 1 http://www.amsreview.org/articles/holbrook1-1997.pdf

Holbrook, Morris B. (1997) ‘Stereographic visual displays and the three-dimensional communication of findings in marketing research’ in Journal of Marketing Research, 34, pp.526-536. http://www.jstor.org/stable/3151969

Holbrook, Morris B. (1998) ‘Marketing applications of three-dimensional stereography’ in Marketing Letters,9:1, pp.51-64. http://dx.doi.org/10.1023/A:1007968003940

Holbrook, Morris B. (1998) ‘Stereo 3D representations in postmodern marketing research’ in Marketing Intelligence and Planning,16:5, pp.298-310. http://dx.doi.org/10.1108/02634509810229919

Holbrook, Morris B. and Kuwahara, Takeo (1998) ‘Collective stereographic photo essays: an integrated approach to probing consumption experiences in depth’ in International Journal of Research in Marketing, 15, pp.201-221. http://dx.doi.org/10.1016/S0167-8116(98)00003-2

Holbrook, Morris B. and Kuwahara, Takeo (1999) ‘Probing explorations, deep displays, Virtual Reality, and profound insights: the four faces of stereographic three-dimensional images in marketing and consumer research’ in Advances in Consumer Research, 26, pp.240-250. http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8251

Holbrook, Morris B., Stephens, Debra Lynn, Day, Ellen, Holbrook, Sarah M. and Strazar, Gregor (2001) ‘A collective stereographic photo essay on key aspects of animal companionship: the truth about dogs and cats’ in Academy of Marketing Science Review, 2001:1 http://www.amsreview.org/articles/holbrook01-2001.pdf

Holbrook, Morris B. and Schindler, Robert M. (2003) ‘Nostalgic bonding: exploring the role of nostalgia in the consumption experience’ in Journal of Consumer Behaviour,3:2, pp.107-127. http://dx.doi.org/10.1002/cb.127

Yim, Mark Yi-Cheon, Cicchirillo, Vincent J. and Drumwright, Minette E. (2012) ‘The impact of stereoscopic three-dimensional (3-D) advertising: the role of presence in enhancing advertising effectiveness’, in Journal of Advertising, 41:2, pp.113-128. http://dx.doi.org/10.2753/JOA0091-3367410208